As the name implies, term insurance provides protection for a specific period of time and generally pays a benefit only if you dies during the “term.” Term periods typically range from one to thirty years with twenty years being the most common term.

One of the biggest advantages of term insurance is its lower initial cost in comparison to permanent insurance. This type of insurance is often a good choice for people in their family-formation years. It is also a good option for covering needs that will disappear in time. A perfect example is the use of term insurance for mortgage protection or to protect a surviving business partner or key person in a company. Often it is used to protect the survivor from any substantial debt.

Many of the policies with the companies I represent are non-medical, simplified issue policies. You simply answer a few health questions and if the answers check out, the policy is issued.


The death of a loved one can be not only a drastic emotional blow but a financial one as well. Consider the financial commitments you have to your family – a mortgage, auto loan, college fund, or day-to-day expenses you provide for. Life insurance is an essential tool to protect and provide for your family in the event of your death.

Term life insurance is the simplest form of life insurance. It pays in the event of your death during the term of the policy, which can offer anywhere from one to 30 years of coverage.

What is term life insurance?

Term life insurance can be purchased in large amounts for a relatively small initial premium. This is because it is only available for a restricted time frame and does not offer a savings portion or additional benefit like other types of life insurance. Many term policies expire before paying a death benefit. This means lower risk to the life insurance company and lower premiums for policy owners.

Term life insurance is ideal for individuals or families with short-term goals like paying off a loan or providing extra protection while children are young. Parents and young families often choose term life policies because of the reasonably low costs and substantial benefit amount in the event the worst happens.

  • Less risk to insurance companies creates lower premiums
  • Low premium payments make it the popular life insurance choice for young families

About The Gottlieb Group

The Gottlieb Group, owned by Adrienne Gottlieb, is a full service insurance firm specializing Term, Whole, Universal Life Insurance, and Retirement Planning. Adrienne is a retired lawyer that proudly represents 30 + companies, coupling her extensive knowledge with her insurance expertise, Adrienne provides individualized service to each and every client. 

The Gottlieb Group proudly serves New Mexico residents and is located in Santa Fe, New Mexico.

Contact Adrienne Gottlieb, The Gottlieb Group